Washington Square Mall

Tigard, Oregon

Joe, Kyle, Lindsay

Background

 Built in 1974  Owners: Macerich Company, Real Estate Investment Trust   Own 56 Malls One of largest in US  1 st Remodel in 1994: added food court  2 nd   Remodel in 2005: Added 100,000 sq.ft. expansion Gave opportunity for 2 nd floor expansion at later date

GRAND OPENING EXPANSION PHOTOS

Aerial Layout

Mon.-Sat.: 10 am – 9 pm and Sun.: 10 am – 7 pm

 170+ Specialty Stores

Stores

        57 Apparel for Men, Women, Children (Including Elton’s favorite, “Hot Topic”) Accessories/Handbags/Luggage Books/Cards/Gifts Electronics/Music/Videos Department Stores Eyewear Food Court Gift/Specialties

         Grocery & Drugs Health & Beauty Home Furnishing Jewelry Toys & Games Shoes Restaurants Services Other

Stores

Demographics

 Within 15 miles   1,347,305 people Average household income $69,267  Super regional mall  Upscale       Nordstrom Abercrombie & Fitch Williams & Sonoma Chicos Bebe Meier & Frank

Additional Programs

 Walk the Square: every day before opening  Tigard Farmers Market  Stroller Strides  Flag Day Celebration  The Sharing Tree: Christmas Donations  Big Red Bucket Brigade: Food Drive

Directions

9585 SW Washington Square Road Tigard, Oregon 97223

S.W.O.T. Analysis

 Strengths  Location   Near major freeways/highways In major urban area  Large variety of stores   Stores/Food only location in Oregon (Cheesecake Factory) Sears Home Appliances/ Sharper Image for men  Close to public transportation  City buses  Newly remodeled with new stores/restaurants    Carpeted Soft Seating Areas elevates ambiance New Amenities: Family restrooms, guest services/ security kiosk  Helpful Website



S.W.O.T. Analysis

Weaknesses  Parking  Not enough, especially during the holidays  Crowded  Lots of people= lots of headaches  Tigard Location  Not central to center of Portland

S.W.O.T. Analysis

 Opportunities  2 nd Floor Expansion Area  Hotel Promotions  Embassy Suites  Coupon Book  More upscale/sit-down restaurants   Cheesecake Factory Newport Bay

S.W.O.T. Analysis

 Threats  Competitors  Clackamas Town Center  Lloyd Center  Pioneer Place  Bridgeport Village  23 rd Street, Downtown Portland

Source

 Washington Square Online  http://www.Shopwashingtonsquare.com

 Google Images  http://www.googleimages.com

 Macerich Company  http://www.macerich.com