Slide 1

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
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Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

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Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

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Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

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Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

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Working @ IBM

Serving World’s Leading Clients

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Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

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Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

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Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

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Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

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Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

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Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

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Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

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Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

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Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

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Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

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Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

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Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
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Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
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Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

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Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

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Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

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Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
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Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
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Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
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Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

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Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

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Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

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Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
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Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
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Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
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Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

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Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
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Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
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Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
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Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
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Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
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Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

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Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

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Working @ IBM

Building Cross-Cultural Competence

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Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
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Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

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Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
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Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

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Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

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Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
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Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

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Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

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Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
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Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
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Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
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Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

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Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

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Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
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Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

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Working @ IBM

This is

The Corporation
The IBMers
The Culture
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Working @ IBM

zong@us.ibm.com
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Working @ IBM

Bye-bye !

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Working @ IBM


Slide 2

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 3

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 4

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 5

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 6

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 7

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 8

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 9

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 10

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 11

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 12

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

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Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

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Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 13

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 14

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 15

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 16

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 17

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 18

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 19

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 20

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 21

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 22

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 23

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 24

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 25

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 26

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 27

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 28

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 29

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 30

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 31

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 32

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 33

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 34

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 35

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 36

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 37

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 38

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 39

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 40

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 41

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 42

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 43

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 44

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 45

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 46

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 47

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 48

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 49

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 50

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 51

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 52

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 53

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 54

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 55

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 56

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 57

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 58

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 59

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 60

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 61

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 62

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 63

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 64

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 65

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 66

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 67

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 68

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 69

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 70

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 71

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 72

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 73

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 74

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 75

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 76

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 77

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 78

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 79

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 80

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

57

Working @ IBM

Building Cross-Cultural Competence

58

Working @ IBM

Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
59

Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

60

Working @ IBM

Financial Integrity
Company records must
accurately and completely reflect
financial information.

61

Working @ IBM

FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

62

Working @ IBM

Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

63

Working @ IBM

Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
64

Working @ IBM

Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

65

Working @ IBM

Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
66

Working @ IBM

Our Culture
The President’s Volunteer Service Award for Community Service

67

Working @ IBM

Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

68

Working @ IBM

Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
69

Working @ IBM

Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

70

Working @ IBM

Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

71

Working @ IBM

Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
72

Working @ IBM

Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
73

Working @ IBM

Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
74

Working @ IBM

IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

75

Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

76

Working @ IBM

Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
77

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

78

Working @ IBM

This is

The Corporation
The IBMers
The Culture
79

Working @ IBM

zong@us.ibm.com
80

Working @ IBM

Bye-bye !

81

Working @ IBM


Slide 81

Working @ IBM
LING Zong, Ph. D.
IBM Software Group
San Jose, California, U.S.A.

IBM Corporation

About Speaker
LING Zong (凌棕), Ph. D.
Senior Engineer / Scientist

IBM Almaden Research Center / Software Group
San Jose, California, U.S.A.
Routine Work (Engineering and Services):
1. (60%) Research and Development
 On Data (Cloud) Storage Management Software
2. (25%) Critical Customer Service
 For Special Weapon Attack Team (SWAT)
3. (10%) Global Training and Academic Lecture
 As a Technical Evangelist and University Ambassador
4. (5%) Technical Consultation
 To Venture Capital Investment in the Silicon Valley
2

Working @ IBM

http://software.nju.edu.cn/lingzong

What is IBM?
 An innovator?
 A sales force?
 A collection of vertically integrated multibillion-dollar global businesses?
 A global brand?
 A blue-chip stock?
 A turnaround story?
 A really big company?
 All of the above?

3

Working @ IBM

IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

4

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

5

Working @ IBM

IBM’s Legacy through the years
Pre 1900

1900s

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

What makes you special?
Your products?
Your services?
Your financial strengths?
Your customer base?
Your supply chain?
Your management systems?
Your business model?
Your history?
Your brand?
Your expertise?

Whatever it is that makes you unique… infuse it
with the new enablers of innovation, and you can
earn higher profits, penetrate new markets, drive
productivity
– in a word, differentiate yourself from the
competition.

Focus on Enterprises that Value Integration & Innovation
6

Working @ IBM

A Global Company
Corporate headquarters: Armonk, NY
Serving customers in 160 countries worldwide
Nearly 60 percent of revenue generated outside the United States

7

Working @ IBM

IBM History
Incorporated in 1911 as the Computing-TabulatingRecording Company (C-T-R)
In 1924, C-T-R became International Business Machines
Corporation
1910s-60s:
– From punch-card tabulating machines to room-sized
calculators to mainframe computing systems for large
enterprises
– Changed the nature of accounting, calculation, and basic backoffice business processes

8

Working @ IBM

IBM History
1970s-80s
– IBM product line broadens from mainframes to
minicomputers and personal computers
– Applications move beyond back-office enterprise to
departmental operations and personal productivity

1990s
– With the Internet and open standards, the network computing
model is embraced and advanced

– Coined “e-business” to describe how network
computing can transform core business functions and
transactions

9

Working @ IBM

World Leading Company

No.1 Company for
Developing Leaders

Best Company for One of 10 Best
Working Mothers Employers in Asia
Best in Class

Uchinaga-san
Named “the
World’s most
powerful woman
in business” by
Fortune

No.1 Among
100 Best
Corporate
Citizens

BEST
COMPANIES
TO WORK FOR

*

Best
SINGAPORE
Employer
2003
Award

10

Working @ IBM

First in
Organizational
Training

IBM China
named Most
Admired
Company in
China

World Leading Innovations

11

Working @ IBM

Serving World’s Leading Clients

12

Working @ IBM

World Leading Talents
8 National
Medals of
Technology

5 Nobel Laureates

5 National
Medals of Science

6 Turing
Awards

Integer Programming
(0,1,1)
(1/2,1,1/2)
(0,1,0)
(1,1/2,1/2)
(1,0,1)

(0,0,1)

(0,0,0)

21 in National
Academy of
Sciences

13

Over 300
Professional
Society Fellows

Working @ IBM

(1,0,0)

59 in National
Academy of
Engineering

10 in National
Inventors Hall of Fame

Leading the New Computing Model

计算机出现

1950

1965

大型机时代

14

智慧的地球

PC 兴起

Working @ IBM

1980

1995

互联网革命

2010

IBM Business Operations
• Services

Percent of IBM’s Total Revenue in 2012

• Financing
• Hardware

• Software
• Technology
• Research

Source: 2012 IBM Annual Report

15

Working @ IBM

IBM Business Operations
• Services

• World’s largest business and technology services provider

• Financing

$18 billion in revenue

• Hardware

More than 200,000 employees

• Software
• Technology

• Helps customers:

• Research

Capitalize on IT to improve business performance
Manage IT operations and resources
• Principal lines of business:
Business Consulting Services
Integrated Technology Services
Strategic Outsourcing Services
Learning Services

16

Working @ IBM

IBM Business Operations
• Services

• Financing

• World’s leading provider of financing and asset management
services to companies selling or acquiring IT

• Hardware

$2.5 billion in assets

• Software

Operations in more than 40 countries

• Technology
• Research

• Offers flexible leasing and financing solutions to customers
and business partners
Customer Financing – Total Solution Financing

Commercial Financing
Global Asset Recovery Services

17

Working @ IBM

IBM Business Operations
Servers
• Services

• #1 server vendor in the world

• Financing

• Hardware

• Offers the broadest range of servers in the industry

• Software

Intel-processor-based servers

• Technology

UNIX systems

• Research

Integrated application servers
Mainframes
Blade servers
• Strong supporter of open standards
More than 6300 customers running Linux

18

Working @ IBM

IBM Business Operations
Enterprise Storage
• Most comprehensive range of storage offerings
• Services

Disk, Tape, Middleware, Database, ISV applications,
Services and Financing

• Financing

• Hardware
• Software

• #1 in worldwide disk storage systems factory revenue

• Technology

Largest disk revenue growth

• Research

#1 in UNIX external disk growth
Largest SAN revenue growth
• Creating foundation for new autonomic storage model

Storage tank, Virtualization, Policy-based management tools
• #1 Storage Services provider in the industry

19

Working @ IBM

IBM Business Operations
Personal Systems
• Services

• Personal Computing

• Financing

ThinkVantage Technologies, ThinkPad notebook PC’s,
desktop PC’s, displays, accessories, and service
offerings

• Hardware
• Software
• Technology
• Research

• Printing Systems

Printers, print management software, consulting,
systems integration, supplies, service and support
• Retail Store Solutions
Point-of-sale systems, kiosks and peripheral devices

20

Working @ IBM

IBM Business Operations
• Services
• Financing
• Hardware

• Software
• Technology
• Research

• Develops, markets and supports a diverse set of software
• Provides foundation for the world’s critical business
applications
• World’s second largest software provider
$22 billion in revenue
More than 60,000 employees
• Largest supplier of Internet infrastructure software – “middleware”
Systems integration and transaction processing

Data management
Collaboration and “dynamic workplaces”
Systems management and security

21

Working @ IBM

IBM Business Operations
IBM Software Family
• Services
• Financing
• Hardware

• Software
• Technology
• Research

22

Working @ IBM

IBM Business Operations
• Services

• Develops, manufactures, sells, and provides services
for leading chip technologies

• Financing

Incorporated into:

• Hardware
• Software

IBM products

• Technology

OEM customers’ products

• Research

• Focuses on technologies for the pervasive, network
infrastructure and enterprise computing spaces
Leading producer of custom-designed chips (ASICs)

Key technology supplier to customers like Cisco,
Qualcomm, Sony and Nintendo

23

Working @ IBM

IBM Business Operations
• World’s largest IT research organization
• Services

More than 3,000 scientists and engineers

• Financing

8 research laboratories and 24 development
laboratories worldwide

• Hardware
• Software
• Technology

• Research

• Produces more breakthroughs than any other company
Received a record 6,809 U.S. patents in 2013
The 21st consecutive year leading all companies in
U.S. patents
Work ranges from physics to cognitive science to
leading-edge application research

24

Working @ IBM

IBM Business Operations
 Deep Blue, Blue Gene, Watson
 SCM based Software Architecture
 Next Generation Database Systems
 Cloud Computing
 Nanotechnology
 Service Science
 Business Intelligence
 New Energy
 ....

• Services
• Financing
• Hardware
• Software
• Technology

• Research

25

Working @ IBM

IBM Business Operations

Blue
• Services

Gene

• Financing
• Hardware
• Software
• Technology

• Research

The project was awarded the National Medal
of Technology and Innovation by US
President Obama on September 18, 2009.
26

Working @ IBM

IBM Business Operations

A Computer Called Watson
• Services
• Financing
• Hardware
• Software
• Technology

• Research

Watson is an artificial intelligence program developed by IBM
designed to answer questions posed in natural language.
Named after IBM's founder, Thomas J. Watson, Watson is
being developed as part of the DeepQA research project.
The program runs on POWER7 processor-based systems.
27

Working @ IBM

Innovation of Services Science

Carnivores

Services Science

Herbivores

“Classic” Engineering

28

Business Value/Profit Chain

Natural Food Chain Pyramid

Evolution of Food Chain

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

29

Working @ IBM

IBM has reinvented itself many times. But through it all, its DNA, its
soul remained intact. That’s because of something that was part of
this company since its inception.
IBM’s most important innovation wasn’t a technology or
management system. Its revolutionary idea was to define and run a
company by a set of strongly held beliefs – beliefs that would
transcend economic cycles, geopolitical shifts, and generations of
products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”

30

Working @ IBM

IBM believes that

"NONE of us is as
strong as ALL of us."

31

Working @ IBM

“IBM is a Global
Company Grounded
in Shared Values”
AP
Chinese
Filipino
Hindi
Indonesian
Japanese
Korean
Malay
Vietnam
Thai
AMERICAS
Cherokee
English
French
Portuguese
Spanish
32

Working @ IBM

“None of us is as
strong as all of us”
EMEA
Arabic
Czech
Danish
Dutch / Flemish
French
German
Hebrew
Ibo
Italian
Norwegian
Polish
Russian
Swedish
Zulu

IBM Competencies

 Embrace challenge
 Partner for clients’ success
 Collaborate globally
 Act with a systemic perspective
 Build mutual trust
 Influence through expertise
 Continuously transform
 Communicate for impact
 Help IBMers succeed
33

Working @ IBM

Our Commitment to Diversity
IBM’s employees represent a talented and diverse workforce. Achieving the full
potential of this diversity is a business priority that is fundamental to our
competitive success.
Business activities such as hiring, training, compensation, promotions, transfers,
terminations, and IBM-sponsored social and recreational activities are conducted
without discrimination based on race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age or status as
a special disabled veteran or other veteran covered by the Vietnam Era Veterans
Readjustment Act of 1974, as amended.
Effective management of our workforce diversity policy is an important strategic
objective. Every IBM manager is expected to abide by this policy and uphold the
company’s commitment to workforce diversity.
(Excerpt)

S. J. Palmisano
Chairman and Chief Executive Officer
U.S. Policy Statement on Diversity
34

Working @ IBM

IBM Workforce Diversity

EQUAL OPPORTUNITY

THE
MARKETPLACE

AFFIRMATIVE ACTION
WORK/LIFE
CULTURAL AWARENESS

IBM VALUES

35

Working @ IBM

THE
WORKPLACE

Our Values
IBMers Value
Dedication to every client’s success
Innovation that matters – for our company
and for the world
Trust and personal responsibility in all
relationships

36

Working @ IBM

The values connected with a broad range of IBMers.

Long-term IBMer
Acquired

Newly hired
Returning IBMer

37

Working @ IBM

Our Colleagues
More than 440,000 IBMers contributing to the success of IBM

Asia Pacific
Corporate
headquarters

Americas

Europe, Middle East, Africa

38

Working @ IBM

Our Colleagues

IBM’s talented people

 5 IBM Nobel Laureates
 Number one in patent generation for 21 consecutive years (6,809 patents
awarded to IBM in 2013)
 Exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN
and Symantec.

39

Working @ IBM

Our Colleagues

2001- present

History of inclusion

• Hired first person with disability

40

• Recruited first professional
women
• Appointed first female vice
president
• Hired first black salesman
• Introduced first written Equal
Opportunity policy

1972-1996

1935-1953

1899
1914

• Hired women before women were
given a right to vote

Working @ IBM

• Extended IBM’s Global Work/Life
Fund into 2005
• Added "sexual orientation, gender
identity or expressions,” to global
equal opportunity letter
• Spearheaded People with
Disabilities marketing initiative on
accessibility

• Helped to create
• Hispanic Leadership Fund
• Added sexual orientation to
nondiscrimination policy
• Implemented domestic partner benefits

Our Colleagues
Connecting through communities and collaboration
Organizations
Communities
Teams
Technology

Disciplines

You

New employees

Issues

Business

Industries

Software Group

IBM Global Services
Sales and
Distribution

41

Working @ IBM

Wider exposure is beneficial for both IBM & IBMers
2-2-3 Principle
If you have worked at current position for at least 2 years,
and your performance is consecutive above average for 2 years,
you only 3 months lead time before moving to the next job role
Solutions Sales
Contracts & Negotiations
Business Development
Sales Operations
Engineer
Technician
Software Engineer

Sales

Technician
Engineer
Production

Market Intelligence
Distribution Channels
Integrated Marketing Comms
Marketing Operations
Logistics
Procurement
Fulfillment

Job roles
42

Working @ IBM

Consultant
IT Architect
Project Management
Technical Services

Communications
Finance
Administration
Human Resources
Legal

Areas of expertise

Service Education is Interdisciplinary

Science and Engineering
Industrial and Systems Engineering
Computer Science & Info. Systems
Math and Operations Research

Economics and Social Sciences
Business Anthropology

Working @ IBM
43

Organizational Change & Learning
Business and Management

Need more T-shaped people – both deep and broad

Educating Service Engineers
Depth vs breadth - The T Model
Deep technical knowledge
(typical CSC graduate)

Good technical knowledge
some breadth
Middle services manager - more

breadth than technical depth
Top services executive
44

Working @ IBM

Dual Career Choice

Degree of
Business Scope
and
Responsibility

Your
Career
Growth
Technical /
Professional

Managerial /
Executive

Take the right path to success !
Set your
goals
45

Working @ IBM

Manage
your career

Build your
expertise

Our Careers
IBM is focusing on People Development
Career

Leadership
Competencies
Sales / Technical
Competencies

Foundational Competencies

46

Working @ IBM

What it means
to be a leader
What it means to
be an expert

What is
means to be
an IBMer

Our Careers
Connecting new talent
 Connections coach
 Your IBM – a learning program for new employees
 Classroom instruction

 e-learning and collaborative “touch points” during new
IBMer’s first year

 New hire network
 New hire website
47

Working @ IBM

Our Careers
Managing performance @ IBM
Establish annual work objectives
Performance
evaluation
Compensation &
future opportunities

EMPLOYEE
DEVELOPMENT

Assess skills &
competencies / Update
development plan

Checkpoint / Feedback

Participate in learning activities
48

Working @ IBM

Our Work Tools
IBM’s On Demand Workplace
“Home”, “Work”, & “Career and Life” tabs

Essential
Links

Employee
directory

Personalized
learning portlet

Top
Stories

Stock
price

News based on your w3 profile
49

Working @ IBM

Our Work Tools
Instant messaging, e-meetings, and team rooms
Colleague
contacts

Knowledge cafe
50

Working @ IBM

Instant discussions,
Instant Information

Our Work Tools
Lotus e-mail / calendar
Calendar
Contact info
Work folders

e-mail
51

Working @ IBM

Our Rewards
Competitive, performance-based pay
 How IBM does it
- Business results drive pay investment
- Pay ranges based on extensive market research
- Managers evaluate employee performance and
contributions to IBM’s success each year
 Employee opportunity
- Targeted investments in pay competitiveness
- Annual top contributor rewards for highest
performers
- Sales and services incentive plans reward those
who deliver best results
- Growth Driven Profit-sharing program returns a
portion of revenue and profit growth to employees

52

Working @ IBM

Our Benefits
Through benefits, IBM provides financial support for many of
life’s most important obligations and key life events

In the U.S.
• Health benefit options to meet individual or family needs
• Wellness programs to stay healthy and productive
• 15 vacation days per year with 0-9 years of service; 20 days
per year with 10 or more years of service*
• Flexible work environments, schedules to help balance work
and family
• Critical family care services
• Community programs
• Educational opportunities, including scholarships for children
• Discounts on products, services and entertainment
*Note: Those hired or rehired prior to Jan. 1, 2004 earn 25 days
maximum per year after 20+ years of IBM service

53

Working @ IBM

Topics
IBM Corporation
IBMers
IBM Culture

54

Working @ IBM

What is Culture?
Dimensions of Culture

Culture is the complex pattern

of ideas, emotions and

Environment
Time
Action

observable behaviors that

Communication

tend to be expected,

Space

reinforced and rewarded by

Power

and within a particular group.

Individualism
Competitiveness

Thinking
Structure
55

Working @ IBM

Not All Cultural Difference are Observable
Observable:
Dress
Communication
Customs & Rituals
Food & Drink
Etc.

Less Obvious:
Identity
Motivation
Sphere of Influence
Etc.
As
56

complex asWorking
the nature
of culture is, it is essential for all IBMers to develop cross-cultural competence.
@ IBM

Why is Cultural Awareness Important for IBM?

Cultural Awareness:
Enhances collaboration and innovation
Enables client success

Fosters strong, trusting relationships

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Working @ IBM

Building Cross-Cultural Competence

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Business Conduct Guidelines
-- The Code at Work
Commitment to integrity
Guidelines for behavior
Applies to everyone
Harassment Awareness
Financial Integrity
FCPA and Anti-Bribery
Privacy
Use of Third Party Intellectual Property and
Confidential Information
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Working @ IBM

Harassment Awareness
Every employee should help
maintain a positive work
environment.

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Financial Integrity
Company records must
accurately and completely reflect
financial information.

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FCPA and Anti-Bribery
The Foreign Corrupt Practice Act
(FCPA), a U.S. law that applies to IBM
IBM policy and the laws of many
countries prohibit bribery

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Privacy

You must protect the
personal information of our
clients, Business Partners,
and others.

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Use of Third Party Intellectual
Property and Confidential Information

Just as IBM values and protects its
own confidential information, we
respect the confidential information
and intellectual property of other
companies.
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Our Culture
How IBMers work globally: non-traditional locations

 IBM supports and enables employees working in
a variety of locations
 Over 50% of IBMers regularly work away from
traditional IBM offices
 About 12% are Work-at-Home employees
 About 20% are "road warriors" - Mobile workers
 About 6% are based entirely at client sites

 About 3% work in manufacturing settings

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Our Culture
We get involved in the community
 On Demand Community
 Community service assignments
 Volunteer programs
 University programs
 Employee charitable campaign
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Our Culture
The President’s Volunteer Service Award for Community Service

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Our Culture
Awards and recognition
• Recognition can come in various forms.

• IBMers can recognize one another through a Thanks! Award or an
Appreciation card.
• Accomplishments, ideas and achievements that have an impact on the
business call for management reward, such as a "Bravo!" or "Ovation!"
award.
• The new Innovator Award recognizes creative, novel ideas and
applications that make a real difference.
• And a select few "game changers" are considered for a Corporate
Award.

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Our Culture
We voice our opinions
 Thinkplace
 Global Pulse Survey
 Roundtables & Executive Interviews
 Internal Appeals
 Open Door
 Panel Review
 Confidentially Speaking
 Human Resource Partner
 Your manager
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Our Culture
Managing up -- Top ten reasons
10. Improve your relationship with your manager
9. We all have the responsibility to manage
8. Your manager can connect you with other groups in the organization
7. All managers need managing-up
6. Have your ideas listened to and respected
5. Gets your job done and makes your project successful
4. Your manager needs you
3. Develop yourself professionally
2. Increased job satisfaction
1. Critical to the success of IBM in an on demand world

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Our Culture
How to contribute to your manager’s goals and priorities
 Your manager needs you in order to
accomplish his/her objectives
 Your manager needs your support and
insight to advance his/her priorities and
agenda

 Your manager needs to be kept
informed and advised of concerns you
see from your perspective in the
organization

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Our Culture
Dealing with the problem manager – Some Examples
 The “no-response” manager
 The “I thought I told you that already” manager
 The micro-manager
 Talk to this manager. Tell him what you need from him/her in
terms of direction, feedback and support. Be polite and focus on
your needs.
 Ask the manager how you can help him reach his goals. Make
sure you listen well and provide the assistance
 Seek a mentor from among other managers or more skilled
peers, with the full knowledge of your current manager, to
enlarge your opportunity experience
 If you have taken these actions, and they have not worked, go to
your Human Resources staff to rehearse and gain advice
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Practice for Resolving Conflicts
1.make a date
2.listen to each side
3.paraphrase before responding
4.begin problem solving
5.negotiate a solution
6.write it down
7.implement the solution and follow up
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Our Culture

Action: Building professionalism
 Personal integrity and trust
 Don’t set yourself up for failure
 Don’t take things personally
• Don’t burn your bridges; you never know
where you may end up in the future
• Give credit, but only when it is deserved
• Clearly communicate why and to what extent a colleague’s
help is required
• Accept responsibility for both success and failure
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IBM CareerSmart in three simple steps …
IBM's career development
strategy enables employees
to acquire, develop and
apply the capabilities
needed to drive business
results, while providing them
with the opportunity to
advance and grow their
careers.

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Working @ IBM

There is real value in developing yourself in IBM

You unlock the door for individual growth and opportunity.
You ensure that your skills and expertise are aligned to the IBM strategy and to
market demands.
You give yourself and IBM a competitive advantage.
You directly impact client success, shareholder value, and community relationships.

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Our Culture

“We inherited a great company from the
Watsons. We were emulated and admired,
and I know that IBM will once again be a
great company that people want to partner
with, work for and invest in.”

-- Sam Palmisano
Chairman and Chief Executive Officer
IBM Corporation
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IBM Mission
We strive to lead in the invention,
development and manufacture of the
industry’s most advanced information
technologies.
We translate these advanced
technologies into value for our customers
through our professional solutions,
services and consulting businesses
worldwide.

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This is

The Corporation
The IBMers
The Culture
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zong@us.ibm.com
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Working @ IBM

Bye-bye !

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