Transcript eBRANDkit Tutorial

Welcome to eBRANDkit™
Online Tutorial
Click on a topic
LOGIN
BUILDING PRINT MATERIALS
HOME PAGE AND NAVIGATION
PRODUCT TAGS (eTAG)
IMAGE LIBRARY
AD ARCHIVES
CREATIVE WORKS (CWDL)
AGENCY LOGIN
PROMOTIONS
SPECIAL PROGRAMS
CO-OP MATERIALS
eBRANDkit™ SUPPORT
QUICK REFERENCE GUIDE
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There are two ways to get to eBRANDkit™…
Whirlpool
Web World
Dealer Back Room
(if applicable)
whirlpoolwebworld.com
Login to Whirlpool Web
World or your dealer
back room and click the
eBRANDkit™ link
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Login to eBRANDkit™
with your Whirlpool
Account Number
(“sold to” number) in
both fields
NOTE: DO NOT
use your Webworld
Username at
eBRANDkit™
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Select the brand you
want to work with
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From the Home Page, you can:
• Download ad imagery
• Preview upcoming CoMarketing and
National Consumer promotions
• Build ads from pre-designed templates
• Order co-op TV spots and download
radio scripts
• Build in-store product tags
• Order POS materials
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Use the main navigation bar to go to any
of the key features of eBRANDkit™. This
navigation bar is available from any
eBRANDkit™ screen.
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For help, use Help and FAQs,
or call the help line MondayFriday 9am-5pm ET.
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Use the bottom navigation
bar to jump to other
Whirlpool Corporation tools
to support your advertising
and sales efforts.
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The Image Library
eBRANDkit™ features an extensive image
library. Here you can download elements to
use in your ad layouts.
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Type in a model
number or keyword
and click GO...
…or select search
criteria from easy-touse pull-down
menus.
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From the results page you can
preview images, download images to
your computer, or add a group of
images to your cart.
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Clicking Preview brings up a screen with
more detail. From here you can:
1. Right-click the picture to download a
low-res version
2. Download the high-res version
3. Add the image to your cart
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If you have added images to your
cart, access the cart by clicking
View Cart.
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From the Cart screen, you
can:
1.Download or remove the
images, or
2.Click Get Items to email
the images
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If you selected Get Items, fill in up
to three email addresses and click
Submit. An email will be sent with a
link back to these images.
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1.Selecting Download brings up the
Windows download box.
2.Tell the system where to Save the
file and it will download to that
location on your computer.
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The eBRANDkit™ image database includes product blocks developed
specifically to support your advertising…
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…a variety of Hero Story sidebars to feature Whirlpool brand product
innovations in your ads…
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Brand Logos
Kitchen Shots
…and a wealth of additional imagery to support your advertising efforts.
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In addition to a wide range of ad imagery,
eBRANDkit™ includes a link to the Whirlpool
Corporation Creative Works Digital Library…
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Use Creative Works Digital Library for imagery not found
at eBRANDkit™, including:
 Additional kitchen shots, laundry shots and other beauty
shots
 Additional logos
 Product imagery without feature/benefit copy
 Product and panel close-ups
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The link to Creative Works Digital Library
(CWDL) brings up the Keyword/Favorite
Search screen. Enter a model number or
keyword to find images...
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…or select Advanced Search to specify
parameters for a search.
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At the Advanced Search
screen, select the
parameters you would like
to use for the search.
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Once you’ve found the
perfect image, select
download to copy the file
to your computer.
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To learn more about CWDL, visit the site and
click this section for online training.
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Promotions
Materials for CoMarketing and National
Consumer promotions are featured at
eBRANDkit™ including…
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• Sell Sheets
• Pre-defined ad templates
• Radio scripts
• PDFs of materials to be
shipped in POS kits
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Click Preview Point-ofSale Kit for an overview of
POP materials for
promotions.
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Click the thumbnails
to open .PDF files,
including a printable
rebate form.
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…or get the information you
need to order more materials
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Alternately, use the Home Page or
bottom navigation bar to jump to
eSTORE to order materials online.
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Co-op Materials
From the Co-op section you can build print
ads, order TV spots or download radio
scripts.
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To order TV spots:
1.Preview available spots
2.Click to order a tape
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Fill out the form and click
Order. A tape will be
mailed to you in 3-5
business days.
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To download radio scripts:
1.Click the link to
download the radio
script in PDF format
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And, the latest MAP
documents and Co-op
policy are always only a
click away.
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Build Print Materials
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From either the Promotions Page or the
Home Page you can build a print ad.
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To begin, click to select either:
1.A template you can customize
with your own choice of
products, or
2.A template pre-populated with
products.
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Once the template has opened, you
simply click buttons to add elements.
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Click on a Hero Story to
insert it into your ad.
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Click on products to
include them in your ad
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Enter your store’s
price for each model
selected
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Add your store
information, including
locations, logos and
special graphics…
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Once the ad is complete,
click the “Save” button.
eBRANDkit™ will then ask
you to send an
authorization e-mail.
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At the authorization
e-mail screen, enter an
e-mail address to send
a message requesting
authorization of the ad
for placement. If you are
the authorizer of the ad,
simply enter your e-mail
address.
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An e-mail notification is
automatically sent to the
e-mail address you
entered. It includes a link
to the ad, and requests the
authorizer contact you
within 24 hours with
authorization to place the
ad, or to request changes.
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Now you can download the
ad in eps, tif, pdf, or jpg
formats…
…Or, if the ad has been
authorized, you can send a link
to the publication. An e-mail
requesting pickup will go out to
the publication.
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The publication clicks a link in the
e-mail to come to the eBRANDkit™
Document Pickup Center where they
can download the ad in eps, tif, pdf,
jpg or gif formats
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Custom ads can
be used to support
special promotions
or for your day-today Co-op
advertising needs
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Building Product Tags
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Dealer Back Room
(if applicable)
If you don’t have a
Buying Group Back Room
You can access eTAG from the
home page or bottom navigation
bar of eBRANDkit™
If you have a Buying
Group Back Room
You can get to eTAG through
a link found at your Dealer
Back Room
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 Build
and print product feature tags for any Whirlpool,
KitchenAid, Roper or Estate product
 Pre-loaded product feature bullets save you time
 A variety of professional-looking color templates are
available
 Easy point and click interface
 Multiple sizes to meet all your in-store needs
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From eBRANDkit™, use the home
page or bottom navigation bar to
jump to eTAG...
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Select your Buy Group
affiliation and the
Whirlpool Corporation
brand for the tag you
would like to build…
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…then click the 1-up,
2-up or 4-up button. NOTE: 2-up and
4-up options create copies of the
same tag, not 2 or 4 different tags.
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Select a category/
product to feature in the
product tag
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Use the default features
or type in new bullet
points
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Select the featured
color, as well as “also
available” colors
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Now download and print
the product tag to your
color printer
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Use these eyecatching tags to
draw attention to
special pricing
offers
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Ad Archives
Ads are saved in an archive. To access
previously-built ads for editing or reference,
simply select Ad Archives.
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Click an ad ID number
in the Ad Archives to
open an ad for editing
or downloading.
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Agency Login
If ads are built on your behalf by an agency or
publication, they can access eBRANDkit™ at
www.ebrandkit.com. They will need to enter your
Sold To number to insure any ads they build are
saved in your archive.
For Buy Group agencies, please see your Whirlpool
Account Manager for an eBRANDkit™ username,
password and login information.
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To get a Username and Password, click
Sign Up Now…
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…fill out the information and click Join Now. NOTE: Your
agency will need to provide your valid Whirlpool Corporation
Sold To number when signing up.
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Special Programs
Special programs and ad templates may be
available for your use. These are frequently
time-sensitive materials in support of a product
launch or similar brand activity. The Special
Programs link gives you access to these
materials.
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From the Home Page you can
access the Special Programs
section of eBRANDkit.
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Preview program materials
and build consumer
merchandising pieces like
direct mail. Product launch
ad templates are also
available in this section.
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 Technical
system support is available M-F,
9am – 5pm EST:
– For eBRANDkit™ call 1.800.XXX.XXXX
– For eTAG help call 1.800.XXX.XXXX
– For eSTORE help call 1.800.XXX.XXXX
For more information on eBRANDkit™, eTAG,
eSTORE, CWDL, or for one-on-one training,
contact your Whirlpool Account Manager
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