Transcript Define Search - Texas Media Directory
Overview
Texas Media Directory
• Serving Texas public relations professionals for 16 years
Largest Database of Texas Media Outlets Available
• Approximately 2,500 media listings • Approximately 25,000 individual contact names • Indexed by media type, market area, city, county • Category specific information (circulation, PSA format, deadlines, etc.)
Research is the Key to Quality
• Quarterly telephone research in major markets • Semi-annually telephone research for the rest of the state • Real time updates available to web subscribers between print editions
Directory Publishing, Ltd.
3112 Windsor Rd. Suite A123 Austin, TX 78703 800-256-5931 (Toll Free) n 512-474-8313 (Austin) n www.texasmediadirectory.com n 512-458-6358 (Fax) frishman@texasmediadirectory.com
Products
Online Subscription Service
• Complete and save filtered searches • Send releases via mass e-mail • Print mailing labels • Export search data • Statewide or individual major markets
Hard Cover Texas Book
• Hard cover • Spiral bound to lay flat • Semi-annual editions (Jan/Jul)
Individual Major Market Books
• Austin, Dallas/Ft. Worth, Houston, San Antonio • Entire metropolitan area included • Quarterly editions (Jan, Apr, Jul, Oct)
Online Product
Primary Features
• Easy-to-follow, step-by-step process • Quick find function • Define and save frequent searches • Send releases via mass e-mail • Print mailing labels • Export data
Quick Find
Find Individual Media Outlets
•
Choice of Methods
• Media Category • City • Company Name (partial word OK) • Contact Name (partial name OK) •
View detailed information
• See radio station listing example (right) • Save personal notes • Save your contact notes on company page
Radio Station Listing Example KPEZ-FM
3601 S. Congress Avenue Bldg. F Austin, TX 78704-7213
Phone:
(512) 684-7300
Fax:
(512) 684-7441
Web:
www.z1023.com
Media Type:
Radio Stations – Album Oriented Rock
Market Area:
Austin
City Served:
Austin
County:
Travis
Deadline:
2 weeks
PSA Requirements:
fax
Frequency:
102.3
Watts:
100,000
Prefers New Releases by:
fax
Format:
Classic Rock
Target:
Men 18-49
Owner/Operator:
Clear Channel Communications
R.V.P.,
Dusty Black
E-mail:
dustyblack@clearchannel.com
News Director, P.S.A. Director,
Chuck Meyer
E-mail:
chuckmeyer@clearchannel.com
Angie Hancock
E-mail:
angiehancock @clearchannel.com
L.A. Lloyd
Program Director, E-mail:
lalloyd@clearchannel.com
Promotions Director,
Angie Hancock
Sales Director:
Weldon Crelia
E-mail:
weldoncrelia@clearchannel.com
Quick Find Page
Define Search
Define and Save Searches
• Geographic Criteria • Entire state • Specific metropolitan area(s) • One or more cities or counties • Contact Types • Choose one or more contact types • Special Filters • Partial name searches • Circulation • Media Type • Dailies (English/Spanish) • General Interest • Special Interest (multiple sub-types) • Minority Interest • Radio (multiple sub-types) • TV (English/Spanish) • News Bureaus • Cable • Advertising Offices • Name and save searches for future use
Define Search Page
E-mail Press Releases
•
Choose from your saved searches
•
Choose contacts to include
• Select all • Choose individuals • System will not send multiples to same e-mail address • Individual e-mails • No long lists of recipients • No blind copies • One sender and one recipient •
Uses our e-mail server
• No ISP imposed e-mail limitations •
Add attachments up to 1MB
•
Send a test e-mail to yourself
• Check formatting before the real thing •
Receive a confirmation e-mail
• Confirmation includes number of recipients •
Print mailing labels when no e-mail
• Mailing labels generated for contacts without e-mail addresses
Print Labels
Print Mailing Labels
•
Choose from your saved searches
•
Choose contacts to include
• Select all • Choose individuals • Customize label layout • Preset to standard 3x10 • Quickly customize to your labels • Choose from standard mailing or quick contact label •
Labels appear in MS Word file
• Save, print, and/or e-mail label file
Mailing Label
Jill Edwards Editor Littletown News P.O. Box 2588 Littletown TX 76702-2588
Contact Label
Jill Edwards Editor Littletown News (254) 757-5703 (254) 757-0302 jedwards@littletown.com
Export Contacts
Export Contacts to a File
•
Choose from Your Saved Searches
•
Choose contacts to include
• All • Selected individuals • Export to MS Excel, Text or HTML •
Uses of data after export
• Mail merges • Mass faxes • Import to other software
Data exported to file
• Name • Title • Media Company Name • Mailing Address • City, State Zip • Phone • Fax • E-mail