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Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO TNO connects people and knowledge to create innovations that boost the sustainable competitive strength of industry and well-being of society. 2 Content • • • • CIVITAS – The Initiative Car sharing Implementation and results Transferability and conclusions 3 Janiek.dekruijff@tno.nl CIVITAS – The Initiative 4 Janiek.dekruijff@tno.nl 72% of Europe’s citizens live in cities 40% of CO2 from road transport 70% of other pollutants from urban traffic Millions of hours are spent in urban and regional congestion 5 EC Policy Dimension • Mobility: Urban Mobility Package (COM) • Air quality: New Air Quality Directive • Climate / Energy: Strategy for competitive, sustainable and secure energy (COM) • Noise: Sound levels motor vehicles Directive THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Other Developments • • • • Decreasing public financial resources Multi stakeholder cooperation Apps, data, technology Online and social media • … THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION CIVITAS: A network of cities for cities to achieve sustainable urban mobility THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION 10 years CIVITAS: • 69 demonstration cities • 700 measures tested • 220 cities member of the Forum Network • > 200 M€ EC investment THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION CIVITAS Demonstration cities THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Key domains of intervention Car Independent Lifestyles Safety and Security Demand Management Strategies Mobility Management Integrated Planning Collective Passenger Transport Transport Telematics Clean Fuels and Vehicles Public Involvement Urban Freight Logistics THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Key domains of intervention Car Independent Lifestyles THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Car Sharing 13 Janiek.dekruijff@tno.nl Car sharing in CIVITAS • 20 projects all over Europe 14 Janiek.dekruijff@tno.nl CIVITAS Demonstration cities THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Car sharing in CIVITAS 16 Janiek.dekruijff@tno.nl Car sharing in CIVITAS 17 Janiek.dekruijff@tno.nl Car sharing in CIVITAS 18 Janiek.dekruijff@tno.nl Car sharing in CIVITAS • • • 20 projects all over Europe Targeting private citizens Different types of cars 19 Janiek.dekruijff@tno.nl Car sharing in CIVITAS 20 Janiek.dekruijff@tno.nl Car sharing in CIVITAS 21 Janiek.dekruijff@tno.nl Implementation and results 22 Janiek.dekruijff@tno.nl Drivers and barriers • Drivers • • • Involvement of community Involvement organisations Political influence by municipality • Barriers • • • Investment costs Organizational issues Technologies used 23 Janiek.dekruijff@tno.nl Car sharing in CIVITAS 24 Janiek.dekruijff@tno.nl User experience • • • Increased awareness and acceptance Target groups of citizens Changing ownership culture 25 Janiek.dekruijff@tno.nl Transferability and conclusions 26 Janiek.dekruijff@tno.nl Major conclusions • Promotion and awareness 27 Janiek.dekruijff@tno.nl Car sharing in CIVITAS 28 Janiek.dekruijff@tno.nl Major conclusions • • • • • Promotion and awareness Incentive Community engagement Distinguish different user groups Adapt to user needs 29 Janiek.dekruijff@tno.nl Car sharing in CIVITAS 30 Janiek.dekruijff@tno.nl Major conclusions • • • • • • Promotion and awareness Incentive Community engagement Distinguish different user groups Adapt to user needs Accommodation in rules and legislation 31 Janiek.dekruijff@tno.nl Thank you! Janiek de Kruijff Contact Details Janiek.dekruijff@tno.nl http://www.civitas.eu 33