Transcript Presenting Mrs Gleam by Kim Woodburn

Introducing Mrs Gleam’s Household
Cleaning Range
Mrs Gleam – History
• Frustrated by ineffective sprays and dangerous to handle
cleaning solutions Mrs Gleam dreamed of finding new
alternative products to keep her home clean.
• Armed with a demanding wish list, Mrs Gleam found a local
Norfolk based manufacturer to help create the perfect
products.
• Her products needed to be non caustic, safe around the
family, safe on skin, safe on all surfaces, easy to use and eco
friendly
• Most importantly they must make her home sparkle!
• Months of research and testing led Mrs Gleam to create a
range of cleaning products suitable for use in every room
around her home.
Mrs Gleam’s Product Range
• Mrs Gleam is a fabulous new brand of 10+ household cleaning products
produced in Norfolk.
• Looking desirable and are aimed at consumers who are searching for
something different.
• Particularly appealing to consumers who are conscious about the
environment and looking for great value, these are effective products
that will not adversely affect their world.
• Perfect for retailers wishing to offer their consumers high quality, eco
friendly cleaning solutions with a strong brand identity that supports
the high quality performance of each product and encourages repeat
purchases and brand loyalty.
• Each product is competitively priced for the market place
• Minimum 55% margin available.
Mrs Gleam’s Target Audience
• Affluent females responsible for managing their household
• Quality Crusaders or Ethic Empathisers shopper types
• Quality, price and family orientated consumers
• Shoppers with time to consider brand change
• Purchasers will identify with and trust Mrs Gleam to provide effective safe
products for their homes.
Product Benefits
• Independently testing amazingly effective cleaning power
• Non caustic and fume free
• Safe on skin
• Safe on all surfaces!
• Safe around children and pets
• Bleach free
• Eco-friendly
Benefits to Retailers
• Excellent minimum 55% margin available
• Strong brand identity coupled with great cleaning results builds customer loyalty
and drives repeat sales
• Products independently tested to comply to BS EN 1276
• UK manufactured with short delivery lead time from order confirmation
• Delivers greater product choice to consumers
• Packaging to carry “Safe Cleaning” logo to highlight product safety
• Eco-friendly to minimise effect on our environment
Mrs Gleam’s Kitchen Cleaner & Degreaser Spray 750ml
• Powerful kitchen surface cleaner with built in degreaser
• Kills germs in only 30 seconds, 10 x faster than Dettol.
• Kills 99.999% of germs (BS EN 1276)
• No need for rinsing - leaves no residue
• Safe to use on all kitchen surfaces
• 750ml bottle with adjustable trigger spray
Mrs Gleam’s Carpet & Upholstery Cleaner Spray 750ml

Highly effective bleach free carpet cleaning spray

Also removes stains from upholstery

Great on blood, grease, chocolate, lipstick and much more

Contains no bleach or peroxide

Simple to use

Safe on skin

750ml bottle with adjustable trigger spray
Mrs Gleam’s Bathroom Cleaner Spray 750ml

4 in 1 bathroom surfaces cleaning action

No bleach

Kills 99.999% of germs (BS EN 1276)

Active soil guard means surfaces stay cleaner for longer

Cleans taps, bathroom mirrors to a streak free finish!

Descales and deodorises

Safe on skin
Mrs Gleam’s Toilet Cleaner 1000ml

3 in 1 toilet cleaning action

No bleach
•
Kills 99.999% of germs (BS EN 1276)
•
Coats whole surface of toilet bowl
•
Refreshing apple scent
•
Safe around family and home
•
1000ml bottle with safe screw cap
Mrs Gleam’s Window Cleaner Spray 750ml

Effortlessly cleans glass and mirrors leaving them shining clean

Ammonia free: pleasant smell without the fumes

Dries streak free

Amazing on stainless steel too!

750ml bottle with adjustable trigger spray
Mrs Gleam’s Stainless Steel Spray 750ml

Amazing sparkling finish on stainless steel

Also great on chrome, and other glossy surfaces that should shine

Leaves smear free finish

Removes fingerprints and other dirt with ease

No fumes

Safe on skin

750ml bottle with adjustable trigger spray
Mrs Gleam’s Oven Cleaner Spray 750ml

Powerful non caustic oven cleaning spray
•
Easily removes dense grease and grime
•
Safe to use on all surfaces and oven types
•
Fume free
•
No gloves required
•
750ml bottle with adjustable trigger
Mrs Gleam’s Oven Rack Cleaner 500ml

Non caustic oven grill soaking solution

Safe on our surfaces (inc all metals)

Pack includes 500ml soaking solution,

Also includes re-useable plastic bag suitable for all grills

Three applications per pack

No fumes

No gloves required
Mrs Gleam’s Air and Fabric Freshener Spray 750ml

Cranberry scented air and fabric freshener spray

Neutralises strong odours

Long lasting scent

Bleach free and safe for freshening all fabrics

Safe on contact with skin

750ml bottle with adjustable trigger
Mrs Gleam’s Laundry Spot Stain Remover Spray 750ml

Powerful laundry spot stain remover

No bleach, no peroxide

Removes heavy stains

Protects colours from fading

Simple to use

Safe on skin

750ml bottle with adjustable trigger spray
Competitors
• Mrs Gleam’s main competitors for Ecofriendly products are Method and Ecover
• We offer value for money with bottles
50% larger at 750ml products
• On average lower RRPs with Mrs Gleam
• Trusting brand identity with Mrs Gleam
• Loyal Customers
Contact Us
For further information about Mrs Gleam’s product range please contact Joe Smith at GreanBase Ltd:
T: 01604 530035
E: enquiries@greanbase.co.uk
W: www.mrsgleam.co.uk