H I – t e c h m a r k e t r e s e a r c h

About us

SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI

Main activities:

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Market research

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Media research

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Sociological research

Fieldwork is controlled by “Socis Basis Fieldwork” Management System Research is carried out under the ESOMAR Code

Company structure

Client-service Dept.

Communication with clients

Technical Department

Data entering Technical support of projects

Qualitative Dept.

Management of qualitative studies Moderators

Quantitative Dept.

Management and control of fieldwork

Retail-Audit Dept.

Store-checking Mystery-shopping

CATI Center

Telephone interviewing

Our team

Roman Ogloblin

Managing Director info@socismr.com

Julia Panchenko

Head of Qualitative Department julia@socismr.com

Daria Parfenova

Head of Client-Service Department client-service@socismr.com

Katya Mochalova

Project Manager

Maria Kamkina

Project Manager

Natalia Panchenko

CATI Manager

Lyuba Kulikova

CATI Manager

Asia Aitova

CATI Manager

Alexei Myasoedoff

IT Manager

Alexei Vinokuroff

DP Manager

We offer :

1. Customer research

“Socis Russian Omnibus” “Barometer” target group analysis awareness/usage segmentation competitive position

We offer :

2. Brand research

•Packaging tests •Price testing •Product testing •Retail trade network research •SOCIS Ad-TEST •SOCIS Price TEST •Hall-TEST •Retail audit

We offer :

3. Advertising and media research

• Concept tests (by introducing a new brand name) SOCIS Ad-Test • Ad effectiveness research (brand awareness and loyal consumers dynamics, competitive position) SOCIS Target Scan

We offer :

4. Media research

Unique large scale project “MediaMix Russia” • representation of local markets • up-to-date software DataFriend 5.5.

• an opportunity to plan campaigns using TV, press and radio at the same time • making media plans using target group preferences

We offer :

5. Personnel research

Mystery shopping

Service companies Retail trade networks Restaurants Banks Quality of services

Facilities :

Focus-room

• large one-way mirror • comfortable client’s room • professional audio equipment • DVD recording • simultaneous translation

Facilities :

CATI-Center (60 workstations)

• Tracking and monitoring research • Media research • Omnibus research • Measuring ad campaign effectiveness

Among our clients (fieldwork):

MR industry •IPSOS •GFK •COMCON - Research International •A/R/M/I - Millward Brown •ACNielsen •IMCA •Synovate •GIM •GMI •IPK International (Germany) •IRI - Infores (UK) •TNS Infratest (Germany) •Performance Research (USA) •IRB Europe (Belgium) •ICMA (Belgium) •Evalueserve •Produkt + Markt (Germany) •Avantium (Spain) •Plus Four (UK) Advertising •MediaCom •SPN Ogilvy PR •Head Made •Artvis Manufacturers / retailers •Pentland Group plc •Home centers

THANK YOU FOR YOUR ATTENTION!

Prospect Oktyabrya, 47 150040 Yaroslavl, Russia Tel. +7 / 4852 73 03 66 Fax +7 / 4852 73 03 66 info@socismr.com

www.socismr.com