Transcript Infinity H₂O Business Plan.ppt

Joshua Connor, Jon Mengel, Joel Lauer,
Dylan Manni
Intro to Business 90-100-01
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Company designed for achieving customer
satisfaction
Providing quality water products
 Using latest technology in water purification
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Belief in setting a new standard for drinking
water
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Quality, cleanliness, customer satisfaction
Plan to recreate the way water is consumed by
the average individual
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Location: St. Louis, Missouri
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Centrally located in the United States
Balance of shipping/traveling distance
Sole proprietorship
Personally established, owned, operated, and
financed
 Easily formed
 Less expensive than some other types of business
ventures
 Complete control given to the owner
 Goal of branching into a bigger company
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Create quality products that have the potential
to turn a profit
Be competitive in the market by keeping the
prices at a competitive level
Become successful overall
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Become a top contender in the market
Have a well-run operation
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Infinity H₂O Water Bottle
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High-quality filtered water all of the time
Regular tap water can be poured through filter
and cleansed of impurities
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Reusable water bottle with a built-in water filter
Filter uses activated charcoal to rid water of any
pollutants or contaminants
Advantages
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Use bottle multiple times
Easily transported
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High-quality water
No need to buy cases of water
Best of both worlds: Home water filters and bottled
water
Water bottles sold to retailers, not directly to
customers
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Water products
Prices set around resource costs to provide an
agreeable price for consumers
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Penetration pricing
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Also based off of competitors’ prices
Product starts at low price and rises as competition
does
Sponsoring sporting events/athletes
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Promotes public relations and company image
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Manufacturer
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Wholesaler or retailer
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Mass production
Sell the products
Customers
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Actually use the product
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Average person/healthy individual
Athletes
Covers most of the population
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Many people drink bottled water and everybody
drinks water
Therefore, distribution will take place in all
regions of the United States
Eventually, target will expand to consumers of
other countries
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Managerial hierarchy
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President
3 Vice Presidents
 Finance, operations, marketing
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Vice President of Finance
 Inventory, Accounting, Financial Planning Manager
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Vice President of Operations
 Production Manager, Director of Human Services
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Vice President of Marketing
 Sales Manager, Director of Customer Service,
Distribution Manager
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2 to 5 employees under each low level manager
 # of employees is dependent on need of individual area
of company
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Loose centralization
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More important decisions handle by president
Routine decisions handle by lower levels of
management
 Given opportunity to handle some important decisions
to promote innovation, creativity, and development
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Employee input is always encouraged and taken into
account, however
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Employee selection
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Compensation (pay) and benefit plans become
better in accordance with position
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Must have skills, knowledge, and abilities required
for specific job
Process: initial screening, employment testing,
selection interview, background and reference check,
physical exams and drug testing, decision to hire
Incentive pay provided when an individual achieves
a specific goal
Orientation and on-the-job training for new
employees
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Materials
Plastics - supplier
 Activated charcoal - supplier
 Labels – producer
 Combined and packaged in company’s factory to be
sold
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Inventory control
Supervised by inventory manager and employees
 Keep efficiency high
 Reduce waste
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Quality control
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Deming’s concept of Total Quality Management
 Every employee involved in providing product to
consumer
 Use of quality principle in every aspect of production
and operations
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Initial capital will come from bank loans
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High expenses in first year
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Can pay off loans as company becomes successful
Must purchase everything the company will need for
the future
Expenses
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Cost of labor, materials, rent, utilities, insurance,
machinery, advertising
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Staff will have desktop personal computers
(PC’s)
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PC’s linked to local area network (LAN) within
the company
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Contain vital software required for each area of the
company
Efficiency in communication
Telephones
Fax machines
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Obey the law – comply with…
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Take care of customers – provide…
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Safety and security standards
Employee wage and hour laws
Top quality products
Products that meet safety and health standards
Products that meet “truth in advertising” standards
Take care of employees
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Safe work environment
Consider loss of employee a failure on part of the
company
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Properly teach employee how to do job
Dedication to fairness
Respect the vendors
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Treat everyone in a professional manner
Pay bills within allocated time
Honor all commitments
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Having a quality product
Keeping a competitive price
Quality marketing which displays product in a
positive light
Accommodate customer needs
Create many types of bottles
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Water bottles, canteens, sport bottles
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Begin marketing overseas
Export product to many other countries
Achieving absolute advantage over
competition
Many new, improved products
Become a top competitor in the market
Expand office and factory locations
Increase annual output
Efficient financing process